Should I…? – Decision
Should I include coaching with my SaaS?
Verified · editorial policy
Verdict
Depends
VerdictDepends – yes as a top-of-ladder rung at $497+/mo; no inside the core SaaS tier.
Decision key facts
TL;DR
- Question
- Should I include coaching with my SaaS?
- Verdict
- Depends – Depends – yes as a top-of-ladder rung at $497+/mo; no inside the core SaaS tier.
- Category
- offer
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Coaching belongs as a separate rung at the top of the value ladder, priced at $497 per month or more. Bundling coaching into a $49 per month SaaS tier destroys both economics – the SaaS price is too low to fund the coaching time and the coaching is too cheap to attract serious clients. Keep them on separate rungs and let the customer self-upgrade.
Why
- 1 hour of founder time per customer per month is unsustainable at any sub-$497 price point. Below that you are subsidising support out of your own time.
- High-ticket coaching attracts a different cohort than self-serve SaaS – fewer customers, but each represents 10x the LTV.
- The Unlock SaaS value ladder explicitly does not offer a coaching tier – the $49/mo Playbook is the top of the ladder by design.
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