Should I…? – Decision
Should I build a tripwire for my SaaS?
Verified · editorial policy
Verdict
Yes
VerdictYes – if your core is $49+/mo and cold traffic doesn't convert directly.
Decision key facts
TL;DR
- Question
- Should I build a tripwire for my SaaS?
- Verdict
- Yes – Yes – if your core is $49+/mo and cold traffic doesn't convert directly.
- Category
- offer
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Yes if your core offer is $49 or more per month and cold traffic doesn't convert to the core directly. A tripwire (typically $1 to $27) filters serious buyers from tire-kickers and converts prospects into customers, which doubles or triples conversion on the follow-up core offer. For sub-$49 offers, the tripwire is usually redundant.
Why
- A tripwire's purpose isn't direct revenue – it's converting a prospect into a customer. A $1 buyer behaves fundamentally differently than a $0 prospect.
- The Unlock SaaS Starter follows this pattern: $1 entry unlocks the first two Playbook steps, with the $49/mo Playbook as the core upgrade.
- A tripwire without a follow-up sequence is a one-shot. The Soap Opera Sequence (5 emails over 5 days) is what turns tripwire buyers into core customers.
Related Brunson terms
Related decisions
See this applied to your page
The free 90-second Launch Diagnostic applies the Hook / Story / Offer triage to your actual URL and labels what’s broken. Same triage that informs every verdict on this site.