Should I…? – Decision
Should I add an upsell after the tripwire?
Verified · editorial policy
Verdict
Yes
VerdictYes – OTO revenue often exceeds the tripwire's own revenue.
Decision key facts
TL;DR
- Question
- Should I add an upsell after the tripwire?
- Verdict
- Yes – Yes – OTO revenue often exceeds the tripwire's own revenue.
- Category
- offer
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Yes, almost always. A tripwire without an OTO leaves significant revenue on the table. Typical OTO take rates are 15 to 35% of tripwire buyers, and OTO revenue often exceeds the front-end tripwire revenue itself. The OTO is funnel infrastructure, not an optional add-on.
Why
- The OTO must extend the buyer's just-made decision, not introduce a new one. Wrong-frame OTOs convert at near zero.
- OTO price should be 2x to 5x the tripwire price. $1 tripwire → $19 OTO. Beyond 5x feels like a frame-break and converts poorly.
- Implementation cost is minimal (one extra page, Stripe Setup Intent for one-click add) but ROI is substantial.
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