Should I…? – Decision
Should I use AI-generated content on my site?
Verified · editorial policy
Verdict
Depends
VerdictDepends – yes as a draft engine, no as final copy. Founder voice is the asset.
Decision key facts
TL;DR
- Question
- Should I use AI-generated content on my site?
- Verdict
- Depends – Depends – yes as a draft engine, no as final copy. Founder voice is the asset.
- Category
- positioning
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Use AI as a draft engine, never as final shipped copy. AI-drafted copy with founder editing, real numbers, and founder voice on top is fine and often optimal. Pure AI-generated copy ships at a flat, voiceless tone that reads as commodity content and tanks trust on cold traffic. The founder's specific voice is the asset AI cannot replicate.
Why
- Use AI for structure (outline a sales page, list 30 FAQ candidates) and for first-draft expansion. Edit aggressively before shipping.
- Ground every claim in a real number from your business or a cited source. AI's plausible-sounding fabrications are the fastest way to destroy credibility.
- Google's stance is neutral on AI-generated content per se; it cares about quality. AI content that's edited, grounded, and useful ranks fine. AI slop does not.
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