Should I…? – Decision
Should I build in public?
Verified · editorial policy
Verdict
Yes
VerdictYes – with one specific number and one specific lesson per post.
Decision key facts
TL;DR
- Question
- Should I build in public?
- Verdict
- Yes – Yes – with one specific number and one specific lesson per post.
- Category
- positioning
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Yes. Building in public works because it gives your audience a reason to follow before the product is finished. Vague 'still grinding' posts don't compound; specific posts ('shipped X, learned Y, current MRR Z') do. The Soap Opera Sequence applied to your own founder journey – every post is one beat of the story.
Why
- Real numbers (MRR, churn, signups, refunds) outperform abstract progress every time. The audience trades in operational truth.
- The same posts power three surfaces: Twitter/LinkedIn live, your /founder-diary archive on the site, and the founder-story arc of the Attractive Character.
- Don't fake transparency. The audience can smell it. Real failure outperforms fake transparency 10 to 1.
Related Brunson terms
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