Should I…? – Decision
Should I rewrite my landing page or find a new channel?
Verified · editorial policy
Verdict
No
VerdictNo new channel until the landing page converts qualified visitors. Rewrite first.
Decision key facts
TL;DR
- Question
- Should I rewrite my landing page or find a new channel?
- Verdict
- No – No new channel until the landing page converts qualified visitors. Rewrite first.
- Category
- timing
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Rewrite the landing page first. A new channel against a broken landing page just delivers more zero-converting traffic – you'll have more visitors and the same revenue. The right sequence is: prove the landing page converts qualified visitors at 1 to 5%, then layer in additional channels to amplify that conversion. New channels are amplifiers, not fixes.
Why
- If you can't name which specific belief the visitor needs to accept to buy, the page is broken at the hook/story layer – no channel will fix that.
- The diagnostic shortcut: send your page to 10 dream-customer-profile people via DM and ask what they'd change. The first 3 unprompted bullets are the rewrite.
- Most landing-page rewrites that lift conversion 2-5x are niching the audience down, not improving the copy in isolation.
Related Brunson terms
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See this applied to your page
The free 90-second Launch Diagnostic applies the Hook / Story / Offer triage to your actual URL and labels what’s broken. Same triage that informs every verdict on this site.