Brunson Hard-Rule decision pages
Should I build this SaaS?
Honest yes / no / depends verdicts on the ten most-asked indie SaaS build decisions — niche size, AI wrappers, clones, side-projects, pre-selling. Several entries deliberately say no. Saying no honestly is the trust moat.
- DependsShould I build a SaaS for a tiny niche (under 1,000 people)?
- DependsShould I build an AI wrapper around ChatGPT or Claude?
- NoShould I build a cheap clone of ClickFunnels?
- NoShould I build a SaaS for friends and family?
- NoShould I launch a SaaS without a pricing page?
- YesShould I build a SaaS while keeping my full-time job?
- Probably not in 2026Should I build a faceless SaaS with no public founder?
- YesShould I pre-sell a SaaS before building it?
- DependsShould I keep building a SaaS I have not launched yet?
- DependsShould I build a SaaS or run an agency?
Apply the decision to your own idea
The free 90-second Launch Diagnostic takes a live product URL and labels what is broken with one of three Brunson diagnoses. If the verdict above is “depends”, the diagnostic points you at which axis to fix first.