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What is a good email click-through rate?

General broadcast emails to an indie SaaS list click at 2% to 5%. Soap Opera Sequence emails click at 5% to 10% during the first 5 days. Targeted re-engagement or behavioral emails (after a trial signup, after a paywall hit) click at 10% to 20%. Click rate is the cleaner engagement signal since Apple Mail Privacy makes open rates noisy.

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