Answer
What is a good email click-through rate?
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Answer key facts
- Question
- What is a good email click-through rate?
- Direct answer
- General broadcast emails to an indie SaaS list click at 2% to 5%. Soap Opera Sequence emails click at 5% to 10% during the first 5 days. Targeted re-engagement or behavioral emails (after a trial signup, after a paywall hit) click at 10% to 20%. Click rate is the cleaner engagement signal since Apple Mail Privacy makes open rates noisy.
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- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: General broadcast emails to an indie SaaS list click at 2% to 5%. Soap Opera Sequence emails click at 5% to 10% during the first 5 days. Targeted re-engagement or behavioral emails (after a trial signup, after a paywall hit) click at 10% to 20%. Click rate is the cleaner engagement signal since Apple Mail Privacy makes open rates noisy.
People also ask
What is a good email click-through rate?
General broadcast emails to an indie SaaS list click at 2% to 5%. Soap Opera Sequence emails click at 5% to 10% during the first 5 days. Targeted re-engagement or behavioral emails (after a trial signup, after a paywall hit) click at 10% to 20%. Click rate is the cleaner engagement signal since Apple Mail Privacy makes open rates noisy.
What's the nuance?
Single primary link per email outperforms multiple links by 15 to 30%. The classic mistake is hedging with 'or visit our website' secondary CTAs.
What else should I know?
Button links outperform text links by 10 to 25% for the same destination. Button styling needs to look clickable but not overproduced.
What's the common mistake here?
Click rate above 20% on a broadcast email is usually a sign of an over-segmented send (very small, very warm list). The headline rate is good; the absolute volume is the constraint.
Supporting points
- Single primary link per email outperforms multiple links by 15 to 30%. The classic mistake is hedging with 'or visit our website' secondary CTAs.
- Button links outperform text links by 10 to 25% for the same destination. Button styling needs to look clickable but not overproduced.
- Click rate above 20% on a broadcast email is usually a sign of an over-segmented send (very small, very warm list). The headline rate is good; the absolute volume is the constraint.
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