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What is a good email open rate for SaaS?

Engaged indie SaaS lists open at 30% to 50%; general newsletters open at 20% to 30%; below 15% indicates list-quality or deliverability problems. Apple Mail Privacy Protection inflates reported opens by 20 to 40% on lists with high iOS share, so trust click rate as the cleaner engagement signal. List quality matters more than copywriting.

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