Answer
Do emojis in subject lines help open rates?
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Answer key facts
- Question
- Do emojis in subject lines help open rates?
- Direct answer
- Emojis in email subject lines can lift open rates 5 to 10 percentage points on first use, but the effect diminishes quickly with repeated use. Use them sparingly – save the emoji for the email that actually matters. Daily emoji use trains the audience to ignore them within a month.
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- Last verified
- May 19, 2026
Direct answer
Direct answer
As of , the answer is: Emojis in email subject lines can lift open rates 5 to 10 percentage points on first use, but the effect diminishes quickly with repeated use. Use them sparingly – save the emoji for the email that actually matters. Daily emoji use trains the audience to ignore them within a month.
People also ask
Do emojis in subject lines help open rates?
Emojis in email subject lines can lift open rates 5 to 10 percentage points on first use, but the effect diminishes quickly with repeated use. Use them sparingly – save the emoji for the email that actually matters. Daily emoji use trains the audience to ignore them within a month.
What's the nuance?
First-use lift: 5 to 10 percentage points on the open rate for the same content.
What else should I know?
Repeated use (weekly+): effect disappears within 4 to 6 sends. Audience adapts.
What's the common mistake here?
B2B audiences: emojis often signal 'marketing email' and tank professional credibility. Use cautiously.
Supporting points
- First-use lift: 5 to 10 percentage points on the open rate for the same content.
- Repeated use (weekly+): effect disappears within 4 to 6 sends. Audience adapts.
- B2B audiences: emojis often signal 'marketing email' and tank professional credibility. Use cautiously.
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