The Founder's Diary · Episode E04 of 30
The day I deleted my features page.
“I deleted the features page. The conversion rate doubled. From 0.2 to 0.4.”
Phase 1 · SetupBrunson beat: proofScheduled · not yet aired
Scheduled, not yet aired
Scheduled. Not yet aired.
This episode is locked in the 30-episode arc and publishes on the channel's Tuesday + Friday cadence. The page goes live the moment the cut ships – same URL, no redirect.
If you want the launch ping for this one, the 90-second diagnostic below puts you on the list.
Take the diagnostic
If your Stripe line looks like the one in this episode, start where I started.
The 90-second free diagnostic reads your live product page and labels what is actually broken – Wrong Person, Weak Offer, or Weak Belief – and hands you the door that fixes it. No card. No bait-and-switch.
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