Pricing
Pricing Power Calculator.
Pricing power is the most underused lever in indie SaaS. Most founders price defensively ("$19 a month feels safe") and never re-run the math at $49 or $99. This calculator takes two prices and runs the same unit-economics formulas on each, side by side, so you can see what doubling your price actually does to LTV, to LTV-to-CAC ratio, and to payback period. Raising your price does not just multiply revenue – it shrinks your payback window, compounds your LTV, and widens the gap between what a customer is worth and what you spent acquiring them. The honest version of the spreadsheet you should run before your next launch.
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Formula
For each price: LTV = (Price × Margin) / Churn; Payback = CAC / (Price × Margin); LTV:CAC = LTV / CACCalculator
Inputs
Result
| Metric | Price A ($19) | Price B ($49) |
|---|---|---|
| LTV | $342 | $882 |
| CAC payback | 5.8 months | 2.3 months |
| LTV / CAC | 3.4 : 1 | 8.8 : 1 |
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Frequently asked
- Will raising my price hurt conversion?
- Probably less than you think. Most indie SaaS see conversion drop 10 to 20 percent on a 50 percent price increase, which still nets out to higher MRR and dramatically better unit economics. The calculator shows you the unit-economics side of that trade.
- Should the two prices have the same churn rate?
- Often yes, but not always. Higher-priced plans sometimes have lower churn (more committed buyers) or higher churn (more scrutinized spend). Run the calculator with both options to see which assumption matters more for your model.
- What is a healthy LTV-to-CAC ratio?
- 3-to-1 is the canonical threshold. Above that, you have a business that scales profitably. Below that, every paid customer drains the business and you are subsidizing growth with capital.
Related calculators
- SaaS LTV Calculator – How much gross profit does each customer produce before they churn? One formula. Three inputs.
- Monthly Churn Cost Calculator – How much revenue evaporates every month while you focus on acquisition? The number that gets retention on the roadmap.
- Post-Launch Revenue Projector – Where does your MRR actually land in twelve months given your real churn and acquisition rate? See the curve.
- CAC Payback Period Calculator – How many months of gross profit does it take a paid customer to pay back their acquisition cost? Below twelve, you can scale.