---
title: "Should I use charm pricing (ending in 9)?"
summary: "Depends – Depends – yes for B2C, mostly no for B2B mid-market."
canonical: https://unlocksaas.com/should-i/use-charm-pricing-ending-in-9
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Should I use charm pricing (ending in 9)?

**Verdict: Depends** – Depends – yes for B2C, mostly no for B2B mid-market.

> For B2C SaaS, yes – charm pricing ($19, $49, $99) typically converts 1 to 3% better than round pricing. For B2B mid-market SaaS, no – round pricing ($20, $100, $500) often signals professionalism better, and procurement teams sometimes flag charm pricing as 'consumer-grade'. The category matters far more than the last digit.

## Why

- The 1 to 3% lift on B2C is real but small. Spending more than a day testing the digit is usually a misallocation.
- The most impactful pricing lever is the tier structure (entry / core / premium), not the last digit of any single tier.
- Charm pricing on the entry tier with round pricing on the enterprise tier is a defensible mixed approach.

## Related terms

- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.
- [Stack Slide](https://unlocksaas.com/glossary/stack-slide) – The offer reveal pattern that itemizes the deliverables, anchors each to a standalone price, and then presents the total as a discount to that anchor.

---

Canonical URL: https://unlocksaas.com/should-i/use-charm-pricing-ending-in-9
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com