Should I…? – Decision
Should I use charm pricing (ending in 9)?
Verified · editorial policy
Verdict
Depends
VerdictDepends – yes for B2C, mostly no for B2B mid-market.
Decision key facts
TL;DR
- Question
- Should I use charm pricing (ending in 9)?
- Verdict
- Depends – Depends – yes for B2C, mostly no for B2B mid-market.
- Category
- pricing
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: For B2C SaaS, yes – charm pricing ($19, $49, $99) typically converts 1 to 3% better than round pricing. For B2B mid-market SaaS, no – round pricing ($20, $100, $500) often signals professionalism better, and procurement teams sometimes flag charm pricing as 'consumer-grade'. The category matters far more than the last digit.
Why
- The 1 to 3% lift on B2C is real but small. Spending more than a day testing the digit is usually a misallocation.
- The most impactful pricing lever is the tier structure (entry / core / premium), not the last digit of any single tier.
- Charm pricing on the entry tier with round pricing on the enterprise tier is a defensible mixed approach.
Related Brunson terms
Related decisions
See this applied to your page
The free 90-second Launch Diagnostic applies the Hook / Story / Offer triage to your actual URL and labels what’s broken. Same triage that informs every verdict on this site.