---
title: "Should I use AI-generated content on my site?"
summary: "Depends – Depends – yes as a draft engine, no as final copy. Founder voice is the asset."
canonical: https://unlocksaas.com/should-i/use-ai-generated-content-on-my-site
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Should I use AI-generated content on my site?

**Verdict: Depends** – Depends – yes as a draft engine, no as final copy. Founder voice is the asset.

> Use AI as a draft engine, never as final shipped copy. AI-drafted copy with founder editing, real numbers, and founder voice on top is fine and often optimal. Pure AI-generated copy ships at a flat, voiceless tone that reads as commodity content and tanks trust on cold traffic. The founder's specific voice is the asset AI cannot replicate.

## Why

- Use AI for structure (outline a sales page, list 30 FAQ candidates) and for first-draft expansion. Edit aggressively before shipping.
- Ground every claim in a real number from your business or a cited source. AI's plausible-sounding fabrications are the fastest way to destroy credibility.
- Google's stance is neutral on AI-generated content per se; it cares about quality. AI content that's edited, grounded, and useful ranks fine. AI slop does not.

## Related terms

- [Story](https://unlocksaas.com/glossary/story) – The belief stack between the hook and the close – the sequence of small recognitions that turns curiosity into trust.

---

Canonical URL: https://unlocksaas.com/should-i/use-ai-generated-content-on-my-site
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com