Should I…? – Decision
Should I start a podcast as an indie founder?
Verified · editorial policy
Verdict
Not yet
VerdictNot yet – guest on 20 podcasts first.
Decision key facts
TL;DR
- Question
- Should I start a podcast as an indie founder?
- Verdict
- Not yet – Not yet – guest on 20 podcasts first.
- Category
- channel
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Not yet. Guest on 20 podcasts before launching your own. Guesting teaches you the format, builds direct relationships with hosts in your space (a Dream 100 acceleration), and validates whether the audience you'd build is real – all before you commit to weekly production. Once you've guested 20 times and three of the hosts have offered you a recurring spot, your own podcast becomes a defensible decision.
Why
- A podcast is a 12 to 18 month commitment before audience traction. Most founder podcasts die at episode 8 because the audience hasn't shown up yet.
- Guesting on someone else's podcast gives you their audience for free. Running your own podcast gives you the operational cost without the audience.
- Cheaper proxy: write the first 8 episode-equivalent essays as long-form posts. If they don't gain traction as essays, they won't gain traction as a podcast.
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