---
title: "Should I show prices on my public site?"
summary: "Yes – Yes – unless the offer is enterprise (>$1K/mo) and built around custom scopes."
canonical: https://unlocksaas.com/should-i/show-prices-on-the-public-site
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Should I show prices on my public site?

**Verdict: Yes** – Yes – unless the offer is enterprise (>$1K/mo) and built around custom scopes.

> Show prices publicly for any self-serve SaaS priced under $500 per month. Above $1,000 per month and only with genuinely custom scopes, hidden pricing ('contact us', 'request a quote') can work – but it builds friction and signals Wrong Person traffic in most cases. The Brunson rule: if the buyer needs to ask, the offer wasn't anchored well enough.

## Why

- Hidden pricing reduces top-of-funnel conversion 30 to 60%. It can lift qualified-lead quality for an enterprise motion, but rarely lifts revenue.
- If you do hide pricing, replace it with 'starting from $X' or 'tiers from $X to $Y'. Fully blank pricing pages convert near zero.
- Most indie SaaS hiding price are price-insecure, not strategically positioning. Public pricing forces the offer to defend itself.

## Related terms

- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.
- [Weak Offer](https://unlocksaas.com/glossary/weak-offer) – One of three diagnostic labels: the person on the page is fine but the page promises a feature list instead of a result.

---

Canonical URL: https://unlocksaas.com/should-i/show-prices-on-the-public-site
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com