Should I…? – Decision
Should I show prices on my public site?
Verified · editorial policy
Verdict
Yes
VerdictYes – unless the offer is enterprise (>$1K/mo) and built around custom scopes.
Decision key facts
TL;DR
- Question
- Should I show prices on my public site?
- Verdict
- Yes – Yes – unless the offer is enterprise (>$1K/mo) and built around custom scopes.
- Category
- pricing
- Last verified
- May 22, 2026
Direct answer
Direct answer
As of , the answer is: Show prices publicly for any self-serve SaaS priced under $500 per month. Above $1,000 per month and only with genuinely custom scopes, hidden pricing ('contact us', 'request a quote') can work – but it builds friction and signals Wrong Person traffic in most cases. The Brunson rule: if the buyer needs to ask, the offer wasn't anchored well enough.
Why
- Hidden pricing reduces top-of-funnel conversion 30 to 60%. It can lift qualified-lead quality for an enterprise motion, but rarely lifts revenue.
- If you do hide pricing, replace it with 'starting from $X' or 'tiers from $X to $Y'. Fully blank pricing pages convert near zero.
- Most indie SaaS hiding price are price-insecure, not strategically positioning. Public pricing forces the offer to defend itself.
Related Brunson terms
Related decisions
See this applied to your page
The free 90-second Launch Diagnostic applies the Hook / Story / Offer triage to your actual URL and labels what’s broken. Same triage that informs every verdict on this site.