---
title: "Should I include coaching with my SaaS?"
summary: "Depends – Depends – yes as a top-of-ladder rung at $497+/mo; no inside the core SaaS tier."
canonical: https://unlocksaas.com/should-i/include-coaching-with-my-saas
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Should I include coaching with my SaaS?

**Verdict: Depends** – Depends – yes as a top-of-ladder rung at $497+/mo; no inside the core SaaS tier.

> Coaching belongs as a separate rung at the top of the value ladder, priced at $497 per month or more. Bundling coaching into a $49 per month SaaS tier destroys both economics – the SaaS price is too low to fund the coaching time and the coaching is too cheap to attract serious clients. Keep them on separate rungs and let the customer self-upgrade.

## Why

- 1 hour of founder time per customer per month is unsustainable at any sub-$497 price point. Below that you are subsidising support out of your own time.
- High-ticket coaching attracts a different cohort than self-serve SaaS – fewer customers, but each represents 10x the LTV.
- The Unlock SaaS value ladder explicitly does not offer a coaching tier – the $49/mo Playbook is the top of the ladder by design.

## Related terms

- [Value Ladder](https://unlocksaas.com/glossary/value-ladder) – An ordered sequence of offers a customer can move through, each delivering more value than the last at a price proportional to the delivery.
- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.

---

Canonical URL: https://unlocksaas.com/should-i/include-coaching-with-my-saas
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com