--- title: "Tripwire sales page script" summary: "A complete tripwire sales page script in under 400 words. Hook (audience + outcome), short story (3 sentences), stacked offer with specific deliverables, named founder credibility, no-subscription buy button, post-purchase OTO insertion point. Designed for $1 to $27 entry offers." canonical: https://unlocksaas.com/scripts/tripwire-sales-page updated: 2026-05-20 publisher: "Unlock SaaS" author: "Maryan" license: All rights reserved. Quotation with attribution permitted. --- # Tripwire sales page script > A complete tripwire sales page script in under 400 words. Hook (audience + outcome), short story (3 sentences), stacked offer with specific deliverables, named founder credibility, no-subscription buy button, post-purchase OTO insertion point. Designed for $1 to $27 entry offers. **Format.** Single-page sales copy **Target length.** 300 to 400 words total **When to use.** Cold-traffic entry funnels. Best when the front-end offer is genuinely small (one diagnostic, one template, one finished thing). For larger offers, use the VSL script. The tripwire's job is conversion to customer, not revenue. ## The script, block by block ### Block 1: Hook (1 sentence, top of page) **Intent.** Name the audience and the specific outcome. **Say something like.** [For specific audience] who [specific situation], here's [specific finished thing] for $[1 to 27]. **Founder note.** Hook is the H1. If a stranger can't tell from the H1 alone who this is for and what they get, the tripwire is broken. ### Block 2: Story (3 sentences) **Intent.** Why this exists. The 3-sentence why-it-was-built. **Say something like.** I built this because [specific observation about the audience's pain]. After [specific number] of these, the pattern was [specific insight]. Now I'm packaging it up so you can [outcome] without [common alternative cost]. **Founder note.** Three sentences total. Story builds trust; longer copy turns this into a VSL-shaped page, which underperforms at tripwire price points. ### Block 3: Stack (5 bullet points) **Intent.** List 5 deliverables, each with a small dollar anchor. **Say something like.** Here's what you get:\n• [Deliverable 1] – [small anchor, e.g. $19 value]\n• [Deliverable 2] – [$15 value]\n• [Deliverable 3] – [$25 value]\n• [Deliverable 4] – [$10 value]\n• [Bonus 5] – [$15 value]\nTotal value: $84. Your price today: $7. **Founder note.** Stack is the close mechanic at every price point. Five distinct deliverables – not five rephrasings of the same thing. The total-to-price ratio gives the reader something to anchor against. ### Block 4: Credibility (1 sentence) **Intent.** Named founder, dated specific outcome. **Say something like.** Built by [your name], who [specific dated outcome, e.g. 'teardown 41 indie SaaS pages between January and April 2026']. **Founder note.** One specific dated number beats every 'expert' badge. Generic credibility ('trusted by founders') hurts conversion at tripwire price points because it reads as marketing. ### Block 5: Buy button (with explicit terms) **Intent.** Buy + explicit no-subscription guarantee. **Say something like.** [Buy button: 'Yes, send me [deliverable] for $7']. Below button: 'One-time charge, no subscription, instant access. 60-day money back if you don't [specific outcome].' **Founder note.** Explicit terms beat trust-implied terms at the tripwire step. 'One-time charge' verbatim. 'No subscription' verbatim. Trip-feel kills tripwires; explicit terms remove the trip-feel. ### Block 6: Post-purchase OTO (next page) **Intent.** Show the OTO immediately after Stripe success. **Say something like.** On the Stripe success page: 'You just got [front-end]. Want [extension of the same decision] for $[2–5x front-end price]? One-click add, no re-entering payment info.' **Founder note.** The OTO captures 15 to 35% of tripwire buyers and often doubles funnel profitability. Must extend the decision the buyer just made, not introduce a new one. ## Variables to fill in - `[audience]` – Specific cohort. The hook lives or dies on this. - `[finished thing]` – Something the buyer can use in one sitting. Not a course – a worksheet, a diagnostic, a template. - `[price]` – $1 if one-shot. $7 to $27 if multi-day commitment. - `[guarantee event]` – Measurable trigger, not subjective satisfaction. ## Common script-level mistakes - Over-writing. Above 400 words and the page reads like a VSL, which underconverts at tripwire prices. - Vague stack. 'Includes 30 minutes of video' instead of 'Module 1: Diagnose your hero section'. - No explicit 'no subscription' language. Tripwire dispute rate climbs without it. - Generic credibility. 'Trusted by founders' at $7 reads as marketing, not proof. - No OTO. Skipping the OTO leaves 15 to 35% of profit on the table per buyer. ## Questions founders ask ### How short can a tripwire sales page be? 200 words is the floor; under 200 and you can't establish enough belief for even a $7 charge. 300 to 400 words is the sweet spot. Above 600 and you're writing a VSL, not a tripwire page. ### Should I show testimonials on a tripwire page? One specific named testimonial is plenty. Multiple testimonials feel like overkill at $7 and push the page past the optimal length. One named outcome is the proof signal that matters. ### What price actually works best – $1, $7, or $27? $1 if the deliverable is one-shot (a diagnostic, a template). $7 to $27 if the deliverable is a multi-day commitment (a workbook, a 5-day mini-course). Price must match the unit of value, not pick from a menu. ## Related Brunson terms - [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price. - [Stack Slide](https://unlocksaas.com/glossary/stack-slide) – The offer reveal pattern that itemizes the deliverables, anchors each to a standalone price, and then presents the total as a discount to that anchor. - [Value Ladder](https://unlocksaas.com/glossary/value-ladder) – An ordered sequence of offers a customer can move through, each delivering more value than the last at a price proportional to the delivery. --- Canonical URL: https://unlocksaas.com/scripts/tripwire-sales-page Publisher: Unlock SaaS (https://unlocksaas.com) Contact: maryan@unlocksaas.com