Funnel scripts
Recordable scripts for the Brunson funnel archetypes.
Each script is a block-by-block template for one funnel piece, with timing markers, founder notes, and the variables you swap in. Use them as recording outlines – the Hook / Story / Offer work then fills the structure with your voice.
Funnel scripts hub TL;DR
TL;DR: Ready-to-record scripts for the Brunson funnel archetypes: VSL, Perfect Webinar, Soap Opera Sequence, tripwire sales page, OTO, Seinfeld email, 5-day challenge, lead magnet opt-in, webinar registration, abandoned cart.
- Cluster
- Funnel scripts
- Count
- 10 recordable script templates
- Intent
- Ready-to-record scripts for the Brunson funnel archetypes: VSL, Perfect Webinar, Soap Opera Sequence, tripwire sales page, OTO, Seinfeld email, 5-day challenge, lead magnet opt-in, webinar registration, abandoned cart.
- Schema
- CollectionPage + ItemList; per-detail Article + HowTo + FAQPage + BreadcrumbList
- Last verified
- July 18, 2026
All scripts
Video sales letter (VSL) script
A complete VSL script template structured on the Brunson Hook / Story / Offer pattern, with timing markers and founder notes for each block. Designed for indie SaaS offers priced between $27 and $1,997. Records in one session; iterates from a real script, not a blank page.
Target length
8 to 22 minutes (offers under $100) / 22 to 45 minutes (offers $100–$1,000)
Perfect Webinar script
A complete Perfect Webinar script structured on Russell Brunson's signature framework: title, epiphany bridge, three secrets that break false beliefs, stack, close, and Q&A. Designed for indie SaaS offers priced between $497 and $2,997. Run live for 5 to 10 cohorts before evergreening.
Target length
60 to 90 minutes
Soap Opera Sequence (5-email script)
A complete 5-email Soap Opera Sequence script for new subscribers, structured on Russell Brunson's narrative arc: backstory, wall, epiphany, hidden benefits, urgency. Each email ends with a cliffhanger that hooks the next open. Converts 2 to 8% of new subscribers to first purchase.
Target length
5 emails, 300–500 words each, sent 24 hours apart
Tripwire sales page script
A complete tripwire sales page script in under 400 words. Hook (audience + outcome), short story (3 sentences), stacked offer with specific deliverables, named founder credibility, no-subscription buy button, post-purchase OTO insertion point. Designed for $1 to $27 entry offers.
Target length
300 to 400 words total
One-time offer (OTO) script
A complete OTO upsell page script in under 200 words. Headline (natural-next-step), 3-bullet stack, price with comparison to just-paid front-end, two clearly visible buttons (yes / no thanks), mirror of front-end's guarantee. Captures 15 to 35% of front-end buyers.
Target length
150 to 200 words
Seinfeld Email pattern script
A complete single-email Seinfeld template – the Brunson ongoing-engagement pattern. Real-life hook, transition to the audience's situation, one specific lesson, soft offer link (20% of the time), and the most-read P.S. line. Send 3 to 4 per week after the Soap Opera Sequence ends.
Target length
400 to 600 words
5-Day Challenge funnel script
A complete day-by-day script for a 5-day paid challenge ($7 to $97 entry). Enrollment page, daily email + exercise + community check-in cadence, day-4 live close session with the core offer, day-5 follow-up sequence for non-converters. Converts 5 to 20% of completers to the core offer.
Target length
5 days, 1 lesson + 1 exercise + 1 community check-in per day
Lead magnet opt-in page script
A complete lead magnet opt-in page script in under 150 words. Specific cohort + finished artifact in the H1, founder credibility in one line, two-field form (email + first name), what-to-expect bullet under the button. Converts 15 to 40% of qualified traffic.
Target length
100 to 150 words
Webinar registration page script
A complete webinar registration page script. Title using the Brunson 'how [audience] [outcome] in [time] using [mechanism]' formula, three specific 'you will leave with' bullets, founder credibility, prominent date/time, two-field registration form. Converts 20 to 45% of qualified traffic.
Target length
200 to 300 words
Abandoned cart email sequence script
A complete 3-email abandoned cart recovery script. Email 1 (1 hour after abandon) addresses Weak Belief, Email 2 (24 hours) addresses Weak Offer, Email 3 (72 hours) is a soft last-chance with founder-reply invitation. Recovers 8 to 15% of abandons without leading with a discount.
Target length
150 to 300 words per email
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