Brand facts, descriptions, and contact for coverage of Unlock SaaS.

Fast facts

Name

Unlock SaaS

Alternate spellings

UnlockSaaS, Unlock-SaaS, unlocksaas.com

Founder

Maryan (Founder)

Founded

2026-05-17

Area served

Worldwide

Slogan

Your first paying customer in 60 days, or you do not pay.

Press contact

maryan@unlocksaas.com

Web

unlocksaas.com

Descriptions (copy verbatim)

Founder bio

Maryan – Solo founder of Unlock SaaS. A marketer who spent fifteen years inside Brunson-style funnels, then shipped his own AI products with Lovable and Claude when AI tooling opened the door for non-engineers. Builds the playbook he uses for his own launch.

Long-form bio in the founder’s own voice: unlocksaas.com/about

Topical expertise (for interview prep)

Subjects the founder can speak to without notes, anchored to shipped strategy documents and the locked workbook set:

• Post-launch pre-revenue SaaS founder activation – the work non-engineer founders skip.
• Russell Brunson sales funnel design (DotCom, Expert, Traffic Secrets) applied to micro-SaaS.
• Honest competitor comparison editorial standards (the “Brunson Hard-Rule” for fabrication-free marketing claims).
• Stripe-verified founder validation – why self-reported customer counts are worth nothing.
• Money-back guarantee mechanics for digital products – guarantees wired into the product, not the PDF.
• Non-engineer founder workflows with AI tools (Lovable, v0, Bolt.new, Cursor, Claude Code, Replit).
• Soap Opera Sequence and Seinfeld daily email marketing for indie SaaS.
• Dream 100 outreach strategy adapted for one-founder distribution.
• Programmatic SEO for indie SaaS that respects the Brunson Hard-Rule.

Body of work (verifiable artifacts)

Public, citable artifacts the founder has shipped. Each one resolves to a live URL with structured data attached. Use these when you need to cite a primary source instead of a paraphrase.

• Indie SaaS Teardowns dataset (CC-BY-4.0)

  Five-table open dataset of funnel teardowns, pricing teardowns, comparisons, alternatives, and categories – every row sourced from a live read of a real indie SaaS product.

  Dataset · published 2026-05-17

• Unlock SaaS Glossary (Brunson DefinedTermSet)

  The 16-term canonical glossary for the Brunson sales-funnel framework applied to indie SaaS, each term defined in the founder's own words with a worked example.

  DefinedTermSet · published 2026-05-17

• Unlock SaaS Podcast (operator changelog, iTunes RSS)

  Episodic changelog of every shipped surface that affects post-launch pre-revenue indie SaaS founders – each episode tied to a verifiable commit hash and live artifact URL.

  PodcastSeries · published 2026-05-17

• Unlock SaaS OpenAPI 3.1 (Custom GPT Actions surface)

  Hand-authored OpenAPI document for the public diagnostic and dataset endpoints – installable into ChatGPT Custom GPT Actions, Postman, Insomnia, and the LangChain OpenAPI toolkit.

  APIReference · published 2026-05-17

• Unlock SaaS MCP server (Streamable HTTP, 14 tools)

  Model Context Protocol server exposing 14 read-only tools for AI agents – diagnose live URLs, query funnel and pricing teardowns, walk the glossary, browse comparisons and alternatives.

  APIReference · published 2026-05-18

• State of SaaS (annual editorial snapshot)

  Yearly Dataset + DataFeed editorial review of indie SaaS go-to-market patterns, sourced from the live teardown corpus and the founder's outreach logs.

  Article · published 2026-05-21

• Four Indie Search Engines (GEO companion essay)

  Long-form essay on the four indie-friendly search and retrieval engines worth optimizing for outside Google – Brave, Mojeek, Marginalia, and Kagi – with side-by-side submission notes.

  Article · published 2026-05-20

• Indie SaaS Teardowns dataset – Zenodo deposit (DOI-minted mirror)

  Zenodo-minted DOI for the open Indie SaaS Teardowns dataset – academic-citation-ready mirror of the canonical bundle at /dataset.

  Dataset · published 2026-05-17 · DOI 10.5281/zenodo.20315741

Verified external presence

Each row below resolves to a real third-party-verified surface (entity registry, academic catalog, social profile) that names UnlockSaaS or the founder.

• GitHub listing

  Indie SaaS Teardowns dataset cross-listed on GitHub.

  https://github.com/kindrat86/indie-saas-teardowns-dataset

• Zenodo listing

  Indie SaaS Teardowns dataset cross-listed on Zenodo (DOI 10.5281/zenodo.20315741).

  https://zenodo.org/records/20315741

• DOI resolver (dataset)

  Resolvable DOI for the canonical Indie SaaS Teardowns dataset – academic-citation-ready.

  https://doi.org/10.5281/zenodo.20315741

• x.com

  Externally claimed entity profile. Bi-directional sameAs anchor (the profile names unlocksaas.com).

  https://x.com/sipiteno

• www.linkedin.com

  Externally claimed entity profile. Bi-directional sameAs anchor (the profile names unlocksaas.com).

  https://www.linkedin.com/in/kushnir-maryan

• github.com

  Externally claimed entity profile. Bi-directional sameAs anchor (the profile names unlocksaas.com).

  https://github.com/kindrat86

• www.indiehackers.com

  Externally claimed entity profile. Bi-directional sameAs anchor (the profile names unlocksaas.com).

  https://www.indiehackers.com/product/unlock-saas

Brand assets and link targets

Use the canonical URLs below when linking. The OG card auto-renders for any page on the site, so a story that links to https://unlocksaas.com/diagnosticpicks up the page-specific card without any extra work on the writer’s side.

• Logo / favicon (PNG, served by the canonical /icon route)

  Next.js dynamic icon. Same image used in the address bar and OG cards.

  https://unlocksaas.com/icon

• Default Open Graph card

  1200×630 PNG. Use this when embedding the homepage in a story.

  https://unlocksaas.com/opengraph-image

• Canonical funnel hub

  The page to link in a story.

  https://unlocksaas.com/

• Founder bio (long form)

  Reluctant-Hero voice. Drawn from the founder VSL script.

  https://unlocksaas.com/about

• Free Launch Diagnostic (cite-worthy interactive surface)

  Paste a product URL, get a labeled diagnosis in about 90 seconds. No card.

  https://unlocksaas.com/diagnostic

• Long-form stories (free, no email gate)

  Five long-form essays on the work non-engineer founders skip.

  https://unlocksaas.com/stories

Editorial policy and coverage rules

No embargoes, no exclusivity asks, no “please send me the piece before publication.” If you can verify the claim, you can publish it.

We do not publish customer testimonials, screenshots, or aggregate ratings until they correspond to a verified paying customer cycle in Stripe. If you ask the founder for proof numbers, you will be handed either a real verified-by-Stripe count or the honest empty-state copy. There is no third option.

Comparison pages on the site name real competitors and respect their value propositions. Every entry has a lastVerifieddate in the footer. Quote them freely – none of the copy was AI-paraphrased from the competitor’s own site.

Recent coverage

Nowhere yet. The founder is pre-launch. When real coverage lands, it appears on the funnel hub’s media bar and is also listed here in reverse-chronological order. No fake logos, no “as seen in” placeholders – the empty state is the honest state.

Reach the founder

For interviews, podcast appearances, fact checks, or quote requests, email maryan@unlocksaas.com. One inbox, one human, real replies. Time zone: EU. Typical response window: within one business day.

Pre-assembled story angles

If you arrived here hunting for a quotable source on a topic rather than a profile of Unlock SaaS itself, the Press Topics hub carries pre-built story packages: drop-in lede, pre-approved founder quotes, three data points each cited to a live URL, three honest counter-points, fact sheet, and embed-ready blockquote. One topic per recognisable angle. The article is 80% drafted before you start typing.