Channel x SaaS type
Indie SaaS launch playbooks.
One playbook per channel × SaaS-type intersection. Pre-launch build-up, launch-day cadence, post-launch follow-up — with honest time bands, success profiles, and the channel-specific mistakes that kill the launch.
Product Hunt
- Strong fitProduct Hunt launch for indie SaaS
Twitter / X
- Strong fitTwitter / X launch for AI tools
Hacker News
- Strong fitHacker News launch for developer SaaS
Indie Hackers
- Strong fitIndie Hackers launch for solo founders
- Good fitReddit launch for niche SaaS
- Good fitLinkedIn launch for B2B SaaS
Cold outreach
- Strong fitCold outreach launch for B2B SaaS
Newsletter swaps
Run the pre-launch checklist first
Each launch playbook assumes the product itself is ready. The pre-launch indie SaaS checklist names the ten things every SaaS must verify before any of these channels.