Full disclosure: UnlockSaaS is one of ten small products built and run by one independent operator. These are the other nine.
I am opening The Playbook to the first 100 builders at $49 a month, locked for the life of your subscription. After builder #100 the standard price becomes $79 a month. That is the entire mechanic — no countdown timers, no fake windows.
The honest starting line, same as the homepage: I have zero paying customers today. The founding cohort exists because the first 100 builders take the biggest leap on the least proof, so they get the lowest price the product will ever have — and keep it.
The Founding Cohort
Founding cohort: open
Founding rate is capped at 100 builders. $49/mo locked for life. After builder #100, the standard price is $79/mo.
Founder walkthrough
Why I built this, how the Playbook actually works, and what it looks like on the inside — including the refund button on screen. Until they are up, everything they say is already written on this page.
Those figures are what an equivalent course, consultant, or SaaS charges for the same deliverable — not prices UnlockSaaS has ever charged. What you pay is $49/mo, or $1 once for the Starter.
Lifetime $49/mo price lock
$79 standard − $49 founding = $30 saved every month, for life
Your $49 a month never goes up, for the life of your active subscription. After builder #100 the standard price is $79 — yours stays $49.
Founding Verified Builder badge
Distinct visual frame, public history on /builder/[slug]
The badge fires when your first paying customer is verified by Stripe. The Founding variant looks different. It is a permanent marker that you got in first.
30-day direct line to Maryan
1 business day reply, for your first 30 days inside
My personal email at maryan@unlocksaas.com. Not a help desk. Not a chatbot. Me, reading every message, replying within one business day, for the first 30 days you are inside.
Eight deliverables. $4,900+ if bought separately. Founding price: $49/mo, locked for life. After builder #100: $79/mo.
Your first paying customer verified by your own Stripe within 60 days, or both months back. Refund capped at $98 — the two monthly payments inside the guarantee window. The work conditions are playbook-verifiable in-product actions only. No self-reporting. No “feels like.” Either Stripe saw a new charge or it did not.
Checkout opens with the founding cohort. Leave your email and you get a note the moment it does, plus a short series of founder letters in the lead-up. Unsubscribe any time, one click. No spam, no shared addresses.
The problem stuck founders have is not the product. It is that an entire industry profits from teaching them to keep building when the only thing left is to sell.