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Why isn’t my free trial converting?

Free trial conversion is decided in the first 15 minutes of the first session. Trials that don't convert almost never failed at the upgrade prompt – they failed at the activation moment, where the user couldn't picture the version of their work that includes your product. Fix activation; conversion follows.

Full triage in English

The full triage – with the Wrong Person / Weak Offer / Weak Belief labels and the test plan – is published in English at the canonical URL:

https://unlocksaas.com/why-isnt-my/free-trial

When the localized overlay for this slug ships, the full content renders here in your locale.

Or just diagnose the whole page in 90 seconds

Paste your live product URL into the free Launch Diagnostic.

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