Why isn’t my case study converting?
Case studies convert when readers can see themselves in the named customer's situation and verify the result independently. They fail when the case study reads as marketing (vague metrics, anonymous customer, no specific timeline). Trust requires specificity that most case studies sand off in legal review.
Full triage in English
The full triage – with the Wrong Person / Weak Offer / Weak Belief labels and the test plan – is published in English at the canonical URL:
https://unlocksaas.com/why-isnt-my/case-study →
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