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Why isn’t my affiliate program converting?

Affiliate programs convert when the affiliate's audience overlaps tightly with your ICP and the commission is meaningful. They fail when you recruit broadly and pay nominally – low-overlap affiliates with low commissions produce no real traffic. The math has to work for both sides.

Full triage in English

The full triage – with the Wrong Person / Weak Offer / Weak Belief labels and the test plan – is published in English at the canonical URL:

https://unlocksaas.com/why-isnt-my/affiliate-program

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