What is the Brunson Value Ladder?
The Value Ladder is Russell Brunson's framework for organizing offers from low-ticket entry to high-ticket back-end, with each rung naturally upgrading to the next. The ladder typically has 3 to 5 rungs (e.g. tripwire $1 / core $49 / coaching $497 / mastermind $4,997). The economics work because customer acquisition cost amortizes across all rungs, not just the entry.
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