What is a good ROAS for a tripwire?
A standalone tripwire (front-end purchase only, no OTO, no follow-up sequence) typically runs at break-even or slight loss on cold paid traffic. The tripwire funnel reaches 1.5x to 3x ROAS only with the OTO and 14-day follow-up sequence layered on. Judging tripwire ROAS by front-end revenue alone misreads the funnel's economics.
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