What is a good MRR growth rate for indie SaaS?
10% to 20% month-over-month growth is healthy at sub-$10K MRR for indie SaaS. Growth typically slows to 5% to 10% MoM at $10K to $50K MRR. Below 5% at sub-$10K MRR usually signals a positioning or offer problem, not a growth-channel problem. The fix is upstream (Hook / Story / Offer) before tuning ad spend or content cadence.
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