How long does it take an indie SaaS to hit $10K MRR?
Median time to $10K MRR for indie SaaS is 18 to 36 months post-launch. Top quartile hits $10K MRR in 6 to 12 months. The single biggest differentiator between the fast quartile and the median: the fast ones have a paid acquisition channel that works (LinkedIn or Meta ads, not pure SEO) and a tripwire that recovers ad spend within 30 days.
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