How long should a video sales letter (VSL) be?
A video sales letter should be 8 to 22 minutes for offers under $100, 22 to 45 minutes for offers between $100 and $1,000, and a 60 to 90 minute Perfect Webinar for offers above $1,000. Shorter than 8 minutes rarely builds enough belief on cold traffic; longer than 45 minutes loses cold viewers without compensating conversion gains.
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