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Can I have multiple OTOs in one funnel?

Yes – up to 2 OTOs is the practical maximum. OTO 1 take rate runs 15% to 35%; OTO 2 (offered to OTO 1 buyers) runs 8% to 15%. Three OTOs trigger buyer fatigue, conversion of OTO 3 collapses, and refund rates on the entire funnel climb. The pattern that works: OTO 1 extends the buyer's just-made decision; OTO 2 offers the natural next ladder rung.

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