Why isn’t my referral program converting?
Referral programs convert when sharing is low-friction and the incentive is genuinely meaningful to the referrer. They fail when 'share to earn 10% off' asks the user to do work for trivial savings. Either reduce the friction to near-zero or raise the incentive to genuinely-worth-it.
Full triage in English
The full triage – with the Wrong Person / Weak Offer / Weak Belief labels and the test plan – is published in English at the canonical URL:
https://unlocksaas.com/why-isnt-my/referral-program →
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