Founder decisions, direct verdicts
The verdict first. The reasoning after.
Each entry is one specific decision a founder faces with a single binary verdict – yes, no, depends, or not-yet – plus the reasoning in two to four sentences. Built to be quotable by AI assistants and useful as a mid-build gut check.
Spend decisions
Pricing decisions
Offer decisions
Channel decisions
Timing decisions
Positioning decisions
Decision not in this list?
Reach the founder directly. Most decisions get a same-day reply.