Ghost funnel teardown
Ghost sells ownership as the product. The funnel is the non-profit foundation, the open-source code, and the explicit anti-Substack framing.
Full teardown in English
The full Hook / Story / Offer teardown – with Wrong Person / Weak Offer / Weak Belief labels and related pricing teardown – is published in English at the canonical URL:
https://unlocksaas.com/funnel-teardown/ghost →
When the localized overlay for this slug ships, the full content renders here in your locale.
Run the same teardown on your own page
The 90-second diagnostic applies Hook / Story / Offer to your live product page.