Niche targeting
Pick the profile. Read what the Playbook does for it.
Each page names the specific founder profile, the specific funnel problem at their stage, and what the 60-day Playbook produces for that profile. If your profile is not listed, the diagnostic still works.
Niche profile list
For course creators
The course is built. The sales page is live. The launch email went to a few thousand subscribers. Open rates were fine. Sign-ups: under three. The flat Stripe line is the same shape regardless of whether the course is a ...
Read the full profile →For agency owners
The agency site is live. The case studies are up. The contact form gets filled in once or twice a week. Discovery calls happen. Almost nobody is a fit. The leads who are qualified ghost after the proposal. The bookings c...
Read the full profile →For SaaS founders
The product works. The pricing page is live. The marketing site is live. Sign-ups trickle in. Conversion to paid sits under 1%. Trial users churn before the second login. The Stripe MRR line is flat or barely positive, r...
Read the full profile →For coaches
The website is up. The bio is written. The booking link is in every signature. A few discovery calls happen each month. Almost none convert to paid clients. The ones who do pay leave after one session. The flat calendar ...
Read the full profile →For consultants
The consulting site is live. Case studies are posted. RFPs and intro calls land in the inbox monthly. Almost none convert. The ones that do convert turn into scope wars. The pipeline looks full but the bank account doesn...
Read the full profile →For ecommerce founders
The store is launched. Products are listed with photography. Stripe and shipping are wired. Paid ads run. Conversion rate sits under 1%. Average order value is below break-even on ad spend. The Stripe line might be movin...
Read the full profile →For no-code builders
The app works. The Stripe is wired. The marketing site looks clean. Traffic comes from Product Hunt or a tweet or the founder's network. Conversion to paid sits under 1%. The 'I built this in two weeks' celebration is fo...
Read the full profile →For indie hackers
The ship-post on Indie Hackers got upvotes. The Product Hunt launch got #2 of the day. The Twitter thread got 100 retweets. Stripe got two payments, both from people who'd later refund. The audience cheers the build and ...
Read the full profile →For AI wrapper builders
The wrapper works. The system prompt is tight. The output is genuinely better than raw ChatGPT for the use case. Traffic comes from Twitter or organic search. Conversion to paid sits under 1%. Trial users churn after two...
Read the full profile →For info product creators
The eBook is done. The Gumroad page is live. The promotional tweets went out. Sales came in for the first 72 hours then stopped. The launch traffic gave one bump; the steady state is a flat line. The product itself is fi...
Read the full profile →For newsletter operators
The newsletter has 2,000 to 50,000 subscribers. Open rates are healthy. Sponsorship offers occasionally land. There's no paid product attached, or there is one and it's flat. The audience is there; the offer-stack isn't....
Read the full profile →For freelancers
The freelance income is real but unpredictable. Upwork and LinkedIn leads land monthly. Conversations drift toward 'what's your hourly rate?' Negotiations end at 30 to 50% below the asking number. The work that closes is...
Read the full profile →Not in this list? The diagnostic works anyway.
The Hook / Story / Offer triage is cohort-agnostic.