What is the Big Domino in Brunson's framework?
The Big Domino is Russell Brunson's framework for the single belief your prospect must accept for the rest of your offer to make sense. If you can knock down the Big Domino, every other belief falls naturally. The Big Domino for Unlock SaaS is: 'a flat Stripe line is a frame problem, not a feature problem'. Until that's accepted, the Hook / Story / Offer work doesn't compound.
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