What is a good email opt-in conversion rate?
Cold traffic to email opt-in typically runs at 2% to 8%. Warm traffic (referrals, retargeting, direct visits) runs at 15% to 35%. Below 2% on cold almost always means the lead magnet's promise isn't specific enough – generic 'newsletter' or 'updates' opt-ins convert near zero. Specific deliverable plus specific outcome converts.
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