What is a good Net Revenue Retention for SaaS?
Net Revenue Retention (NRR) of 100% or above means the existing customer base self-grows: expansion revenue offsets churn and contraction. 110%+ is excellent for indie SaaS. Below 90% means the business is shrinking even before counting new customers, which is the most expensive way to run a SaaS. NRR is one of the two most-watched SaaS metrics by acquirers.
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