Should I build my own funnel or use a tool?
Build your funnel on Next.js, Webflow, or your existing stack if you have any development capacity. Use a tool like ClickFunnels, Stan, or LeadPages only if you have zero dev capacity and need to ship a funnel this week. The patterns (Hook / Story / Offer, Stack, OTO, Soap Opera Sequence) matter far more than the tool you implement them in.
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