How do I write a one-line SaaS pitch?
Use the template: '[Product] is the [category] for [cohort] that [unique value]'. The category orients the listener (they know the type); the cohort narrows to the specific buyer; the unique value distinguishes from category alternatives. Generic pitches like 'We help businesses grow' convert nothing. Specific pitches like 'We're the diagnostic tool for post-launch indie SaaS founders with flat Stripe lines' convert.
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