How do I find my SaaS positioning?
Find positioning by running 10 to 20 customer interviews, identifying the specific job-to-be-done your product solves uniquely, then naming exactly one cohort and one outcome on the homepage. April Dunford's Obviously Awesome framework is the field standard: list alternatives, list unique attributes, derive enablers, map to market category, name the cohort. Positioning isn't a tagline – it's a market position.
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