Do waitlists actually work for SaaS?
Yes for established creator audiences with existing trust; usually not for first-time indie SaaS founders. Waitlist conversion to paid runs 1% to 5% for cold lists and 10% to 30% for warm ones. The waitlist signal value is what it tells you about positioning, not the absolute count. 10,000 cold waitlist signups convert worse than 200 warm ones.
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