Do I need a tripwire for my SaaS?
Yes if your core offer is $49 or more per month and cold traffic doesn't convert directly to the core. A tripwire (typically $1 to $27) filters serious buyers from tire-kickers and converts prospects into customers, which doubles or triples the conversion rate on the follow-up core offer. For sub-$49 offers, the tripwire is usually redundant.
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