Comprehensive pricing benchmarks across SaaS categories — from per-seat to usage-based, including discount rates, expansion patterns, and conversion funnel data.
CC BY 4.0 Updated 2026-07-20| Metric | Value | Source |
|---|---|---|
| Median SaaS monthly price per seat (SMB) | $29 | OpenView Partners SaaS Benchmarks 2025 |
| Median SaaS monthly price per seat (Enterprise) | $149 | OpenView Partners SaaS Benchmarks 2025 |
| Usage-based pricing adoption (2025) | 46% of SaaS | OpenView Usage-Based Pricing Report 2025 |
| Average annual discount for annual billing | 17% | ProfitWell SaaS Pricing Report 2025 |
| Free trial conversion rate (median) | 4.8% | Userpilot SaaS Benchmarks 2025 |
| Freemium to paid conversion rate (median) | 2.4% | Userpilot SaaS Benchmarks 2025 |
| Average SaaS gross margin | 73% | KeyBanc SaaS Survey 2025 |
| Pricing page A/B test lift (median) | +12% MRR | PriceIntelligently SaaS Pricing Study 2025 |
| Share of SaaS with transparent public pricing | 55% | SaaSworthy Pricing Transparency Index 2025 |
9 data points — all sourced from publicly available industry reports and databases.
APA: UnlockSaaS. (2026-07-20). SaaS Pricing & Revenue Benchmarks 2026. Retrieved from https://unlocksaas.com/data/saas-pricing-benchmarks/
MLA: "SaaS Pricing & Revenue Benchmarks 2026." UnlockSaaS, 2026-07-20, unlocksaas.com/data/saas-pricing-benchmarks/.
BibTeX:
@misc{saas-pricing-benchmarks,
author = {UnlockSaaS},
title = {SaaS Pricing & Revenue Benchmarks 2026},
year = {2026},
url = {https://unlocksaas.com/data/saas-pricing-benchmarks/},
note = {Accessed: 2026-07-20}
}
Licensed under CC BY 4.0. Attribution required.