---
title: "Privacy analytics — Indie SaaS Roundup"
summary: "Web analytics without the cookie banner — Plausible, Fathom, Simple Analytics, and the values fight against Google Analytics."
canonical: https://unlocksaas.com/category/analytics
updated: 2026-05-17
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# Privacy analytics for Indie SaaS

> Web analytics without the cookie banner — Plausible, Fathom, Simple Analytics, and the values fight against Google Analytics.

## TL;DR

Privacy analytics is a values-aligned category: cookie-free, GDPR-by-construction, customer-funded analytics that replaces Google Analytics for buyers who reject ad-tech-funded tracking. Plausible and Fathom are the canonical pair; Simple Analytics and Matomo are adjacent options. For most indie SaaS in 2026, the choice is which privacy alternative, not whether to leave Google Analytics — the values trade is what determines the switch.

## Products analyzed in this category

### Plausible Analytics

Plausible sells transparency as the product. Open revenue dashboards do the conversion work.

Funnel teardown: https://unlocksaas.com/funnel-teardown/plausible — Pricing teardown: https://unlocksaas.com/pricing-teardown/plausible

### Fathom Analytics

Fathom's funnel runs on founder-led indie credibility. Jack Ellis and Paul Jarvis write the marketing, build the product, and answer the support emails — and the audience trusts them for it.

Funnel teardown: https://unlocksaas.com/funnel-teardown/fathom — Pricing teardown: https://unlocksaas.com/pricing-teardown/fathom

## Head-to-head comparisons in this category

### Plausible Analytics vs Google Analytics

Plausible vs Google Analytics is a values fight, not a features fight. Pick on the principle, not the integration list.

Full comparison: https://unlocksaas.com/vs/plausible-vs-google-analytics

### Plausible Analytics vs Fathom Analytics

Plausible vs Fathom is the indie privacy-analytics fight. Both are right answers; the choice is stylistic.

Full comparison: https://unlocksaas.com/vs/plausible-vs-fathom

### Fathom Analytics vs Simple Analytics

Fathom and Simple Analytics are both privacy-first alternatives to Google Analytics. The choice is taste — Fathom leans founder-led; Simple Analytics leans minimal.

Full comparison: https://unlocksaas.com/vs/fathom-vs-simple-analytics

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This roundup aggregates every product and comparison in the privacy analytics category that we have analyzed. New analyses appear here automatically on next build. Browse all categories at https://unlocksaas.com/category.

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Canonical URL: https://unlocksaas.com/category/analytics
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com