---
title: "What is an order bump in a funnel?"
summary: "An order bump is a checkbox add-on offered at checkout, typically priced $7 to $47. Take rate runs 10% to 30% of buyers. It adds incremental revenue without adding a new page or new clicks; the buyer ticks a box during checkout. Different from an OTO (which is a separate page after the purchase) – the order bump is in-checkout."
canonical: https://unlocksaas.com/answers/what-is-an-order-bump
updated: 2026-05-22
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What is an order bump in a funnel?

> An order bump is a checkbox add-on offered at checkout, typically priced $7 to $47. Take rate runs 10% to 30% of buyers. It adds incremental revenue without adding a new page or new clicks; the buyer ticks a box during checkout. Different from an OTO (which is a separate page after the purchase) – the order bump is in-checkout.

## Supporting points

- The bump's value should be obviously complementary to the main purchase. A bump that requires its own pitch usually flops; a bump that's clearly an extension converts.
- Common pattern: main offer plus bump equals the 'complete' version. The bump frames as completion, not addition.
- Bumps work best at $19 to $47. Too low and the buyer doesn't notice; too high and the in-checkout decision feels too big.

## Related terms

- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.
- [Value Ladder](https://unlocksaas.com/glossary/value-ladder) – An ordered sequence of offers a customer can move through, each delivering more value than the last at a price proportional to the delivery.

---

Canonical URL: https://unlocksaas.com/answers/what-is-an-order-bump
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com