---
title: "What is a good tripwire price?"
summary: "Tripwires should be $1 for one-shot deliverables (a diagnostic, a one-page template, a single worksheet) and $7 to $27 for multi-day commitments (a workbook, a 5-day mini-course). Above $27 the offer isn't a tripwire anymore – it's a core offer that should be priced and positioned accordingly."
canonical: https://unlocksaas.com/answers/what-is-a-good-tripwire-price
updated: 2026-05-19
publisher: "Unlock SaaS"
author: "Maryan"
license: All rights reserved. Quotation with attribution permitted.
---

# What is a good tripwire price?

> Tripwires should be $1 for one-shot deliverables (a diagnostic, a one-page template, a single worksheet) and $7 to $27 for multi-day commitments (a workbook, a 5-day mini-course). Above $27 the offer isn't a tripwire anymore – it's a core offer that should be priced and positioned accordingly.

## Supporting points

- $1 tripwires have the lowest commitment friction and convert highest in absolute volume (5 to 15% of cold traffic).
- $7 to $27 tripwires filter in more committed buyers and upgrade to core offers at higher rates (15 to 30%).
- Match the price to the unit of value being delivered. A $1 'complete funnel system' triggers trap-feel; a $1 'one-page diagnostic' converts cleanly.

## Related terms

- [Offer](https://unlocksaas.com/glossary/offer) – What the page asks for and what it gives in return, structured so the perceived value is unambiguously higher than the price.
- [Value Ladder](https://unlocksaas.com/glossary/value-ladder) – An ordered sequence of offers a customer can move through, each delivering more value than the last at a price proportional to the delivery.

---

Canonical URL: https://unlocksaas.com/answers/what-is-a-good-tripwire-price
Publisher: Unlock SaaS (https://unlocksaas.com)
Contact: maryan@unlocksaas.com